Facebook is a social media that is key to a lot of social media marketing strategies. Indeed, brands use it a lot, to promote product and increase revenue. Yet, bloggers tend to overlook it. They should not. Because Facebook can really help you drive more traffic to your blog. As opposed to what so many may have said, Facebook is not dead and you can still use it to get more traffic to your blog.
Using Facebook to drive more traffic to your blog also has SEO benefits, which I talked about in my 5 reasons why you need a Facebook page post. I do believe that is is harder than before to make it on Facebook but I guarantee it is not impossible. As opposed to Instagram, it does not have that many unwritten rules (if it has any). If you can grow a community and share on Facebook content that your audience will be interested in, then you will see great results.
How to use Facebook to drive more traffic to your blog
1. Have a Facebook Page
Duh! The first thing to do when you want to incorporate Facebook in your social media strategy is to create your very own Facebook page. It is not a lengthy nor complicated process and you should be sorted rather quickly. What you need is of course all your information, a short description so that people know what you do and a URL to your blog.
It does sound fairly obvious but I cannot tell you how many pages lack those basic information. Now that you’re Facebook page is ready to go, you can link it to your other social media channels: Instagram, Twitter, Pinterest, Youtube. You can also integrate it with Mailchimp so that people can sign up to your newsletter straight for your Facebook page! That’s one way to grow your subscribers list! You can also decide how many times a week you want to post other. To avoid being spammy, I post each time a new blog post or video comes out. Sometimes more.
2. Invite people to like your page
Now that your Facebook page is good to go, you need people to follow you so that they can see your post. The easiest way to start building a following is to invite your friends to like it. You can also share the URL of your page on your other social media channels. Do not underestimate what a Facebook page can do for your blog. It brings readers and traffic. Because despite what you may have heard, a lot of people still spend a lot of time on Facebook, scrolling and scrolling.
If your friends like your page, they may seem your post and click. It is free and does not hurt. When they engage with your content, drop a like or a comment, the publication will appear in their own feed as content they engaged with, thus showing it to their own friends… Who may end up engaging as well or even follow your page. Snowball effect you do not want to overlook.
3. Join blogger groups
Be careful about this one. Blogger groups pretty much always require reciprocity and a complete respect of their rule. If you are gonna drop a link and ask for comments on your blog post, do make sure you will reciprocate. Make sure you also have enough time to dedicate to those Facebook groups, because they are indeed time-consuming. If you’ve been reading my blog for some time, you know how I always emphasize the fact that engagement goes both way.
Facebook is such a big social media that there will be a lot of variety of groups. Basically, each group will have their own niche: fashion, beauty, lifestyle, blogging tips, etc. Some Facebook groups will specifically focus on helping bloggers increase their engagement and bring traffic to their blog. Then, you will find blogs dedicated to each social media. While we are on the topic, I would not recommend taking part into Instagram thread too often as they are not spotted by Instagram as either engagement pod, spammy or flagged like a third party app or unusual behavior (sometimes).
The only big downside of blogging groups is that you may not get consistent traffic to your blog when you stop taking part in thread. They are based on reciprocation only, thus you are forced tot reciprocate even though you might not be interested in the content. Be mindful of that before joining a group or pick a blogger help group specifically targeting your niche.
4. Share your posts in groups
Expanding on my point above. Sharing your content in groups is a great way to use Facebook to get more traffic. However, if some groups will let you share as much content as you want with no strings attached, some other will have very strict sharing rules. Some groups have those rules to make sure everybody plays fair and square. They have detailed daily and weekly scheduled on what you and cannot post each day. Thus, be careful.
I recommend sharing your content on Facebook in groups that are in your niche, especially if they are groups with no rules. There is not point in sharing a fashion post in a baking group. At best, your post will be deleted, at worst, you’ll be kicked out of the group. Do not spam either. It may annoy people. When you share on Facebook, people who are part of the group will see your content popping up on their feed. If they engage, it will show on their newsfeed for their friends to see. Again, snow ball effects. You may not see results straight away but it is still great for raising awareness.
5. Engage in threads
As briefly mentioned above, some Facebook groups are solely dedicated to helping bloggers bring more traffic to their blog. They will have dedicated threads for sharing, commenting, back linking, etc. Those threads usually are daily threads with a 24h or 48h completion rules. If you do not finish them on time, you may be flagged and after a few times, removed permanently from the group.
In the past, I have found the comment thread the most useful. There often is a limit on how many links you can comment on, up to 25. Once you’ve dropped your like, follow the rules of the thread. You better start reciprocating now so that you don’t have a lot to do before the deadline. It might sound long and exhausting but these threads are amazing sources of traffic. You usually find the same persons doing them so you’ll have returning visitors, which is good for your blog statistics. You can also hope that they like your content so much, they will subscribe to your email list.
Those groups are great because they give more opportunity to share on Facebook as a whole. And to drive traffic to your blog. You will get more page views, more comments, more sessions. However, keep in mind that the moment you stop, if those people where not actually super interested in your content (which they will likely not be), you will not see the consistent traffic you were aiming for.
6. Use Facebook ads to push your posts
Another way to use Facebook to drive traffic to your blog are ads. They are absolutely optional and nothing you should feel compelled to do. I have heard a few bloggers talking about Facebook ads and read articles too. I don’t know if it is worth it as a blogger. It might definitely be worth it as a brand but as a blogger, I have no idea. You might want to try if you know exactly what you want from it and already know how Facebook ads works.
That’s my top tips to use Facebook to drive traffic to your blog! I hope they will be useful and will help you drive more traffic to your blog! Any tips you would like to share with us? Tell me everything!
Thank you for reading. I hope you liked this post!
See you soon,
Facebook is probably the only social media that I don’t have my blog on. I just don’t know how to actually use it to grow my blog. This post is just perfect for me. Now I’ll definitely try to find some time to work on my Facebook page and find bloggers groups. x
Antonia || Sweet Passions
Facebook is a platform we have and have attempted to use for our blog but we don’t try as much as we do with the others! These are some great tips to push forward with Facebook! Thanks for sharing!
Jessica & James | http://www.foodandbaker.co.uk / http://www.foodandbakertravels.co.uk
I found this post so useful and a good reminder that I should use the Facebook page I have… I completely agree with you in that as with anything, it’s about making good, regular use of the platform. It doesn’t need to be elaborate- just effective!
I don’t have a Facebook for my blog! I’m not sure why not, for some reason it’s never appealed to me to help me grow my blog, I’m personally not hugely active on it so I imagine I’d just forget about it! This is really helpful though, I’ll definitely come back to this if I do decide to make a Facebook page!
I’m so hesitant about inviting people to like my page… I need to be brave enough and do it haha. I find blogger groups super useful though! Some brilliant tips. x
I don’t have a Facebook page for my blog but I am part of the groups. I think they are great for finding new blogging opportunities so check them regularly. This is such a useful post – I’ll definitely use these tips if decide to make a Facebook page for my blog in the future. Thanks Corinne! ? xx
Bexa | http://www.hellobexa.com
I love your tips for Facebook! I think it’s really underestimated/forgotten in our generation as a valuable source of blog traffic, but people browsing Facebook often have a little more time to stop and read! I will definitely be using your tip of inviting friends to like my blog’s Facebook page. That intimidates me a little but you’re right—it can only bring positive benefits!
Kaitlin || http://www.thecuriouslemon.com
This is such a helpful post, I haven’t ever really used Facebook to promote my blog but these are some really good tips- https://sophiehearts.net x
I’ve never used Facebook for my blog. I don’t even have an account these days but it’s definitely something worth looking into for blog growth x
Facebook can be such an annoying platform to use for promotion as it seems really hit and miss. Sometimes my posts will do really well and other times people will barely see them! I do really want to try out the ad thing soon though to see how much of a difference it makes!
Thanks for such a useful informative post. I have a Facebook page for my blog but find it very difficult to drive traffic and attract likes as I use other platforms much more.
Thanks for sharing ?
Melanie | http://www.frasersfunhouse.com
I really need to focus on fb ???♀️ It’s probs the one social media besides IG I haven’t really focused on. I’m definitely bookmarking this so I can follow all these tips. Thanks so much Corinne, you’ve definitely reminded me of my slacking ?
xx Lena | https://lenadeexo.com
I do have a FB page for my blog but not that many followers. I know I should invite my personal FB friends to like that page but I’m nervous of what some of them will think – I know, it’s mad, I’ve been blogging a year but I find Twitter and Insta so much more friendly! Your post has made me realise that I’m missing out on a potential traffic source so I should just ask them and see. Fingers crossed! Thanks for all the tips, a really useful post xx
Lisa | http://www.lisasnotebook.com
Facebook is one of the hardest social medias to grow on I have found! I definitely needed these tips and will be taking them on board so hopefully I can grow some more, thanks for sharing!
Sarah | http://www.sazsinclair.com xx
I definitely need to get involved with some more groups on Facebook – and grow my page a little more. There were some great tips here – thanks!
Facebook is actually one of my biggest sources of traffic!! 🙂 I just don’t understand facebook ads at all!
I don’t have a Facebook page for my blog but I have joined some groups. I used to share my blog posts on my Facebook timeline until people I know in real life started talking to me about my blog, which made me anxious and I haven’t done it since. ?