Do you think blogging is dead? It sure seems like a lof of people think so. Just do a quick search on Google. Or look at people solely focusing on Instagram or TikTok. Essentially putting all their eggs in the same basket. And leaving blogging or not giving it a second thought. Well, I think blogging is not dead. I think it is well alive and getting stronger. And below are six reasons why!
1. Blogging is beyond trends
There are trends in social media. One day, Twitter is in, the next it is not. And a few years later it’s back in full force. As time comes and goes, so do social media. Sometimes it is a trend, some other times a buzz. Look at Vero. Gone as quick as it arrived. Snapchat, which is losing users. Look at Facebook, super popular a few years back, deserted by young demographics, adored by older demographics. We have seen people switch from one social to another to keep up with trends, buzz, what is currently in. People have not deserted blogs. Blogging has not been discarded on the side because other social media are proving popular right now. Blogs are still there, they are staying and people are still reading them.
2. Blogs beyond to bloggers
Ah, this. Should Instagram shut down, all your photos will be gone too. Same for all the other social media out there, where you might have a profile. Because you create a username and a profile but you will never own it. It is not yours. You are just using it. Instagram can delete your profile as it sees fit. Like when you use nude photos of yourself to raise money for Australia. Men can show their penis, no problem, but a women’s skin? Oh god no! Not the point though. When you start a blog, if you buy a domain name, the blog is yours forever. I mean, as long as you pay for your hosting. Except is out of a sudden all blogging platforms and hosting company shut down, you will always have your blog. And be able to download a back up should anything arise.
3. Blogs are informative and searchable
When people have questions, where do they go? Who do they ask? Instagram? No, of course not. Instagram is not a search engine. People use Google, Bing, Yahoo or any other search engine. And the particularity of those search engines? They index websites. And they pick up information, keywords from those websites to find who has the answer and what to show to whomever typed in a request. Blogs are informative. They provide information about different topics, niches, fields, that people are looking for. Blog are searchable because they are indexable. You can find them via search engine. People need information and they will go wherever they need to, to get answers. Which won’t be on other platforms most of the time.
4. Blogs are evergreen
The lifespan of an Instagram story is twenty-four hours. The lifespan of an Instagram photo might be around seventy-two hours. Simply because once it is posted, it will get immediate attention and engagement, then will slowly drown in all the content, be pushed back to make space for new content and be forgotten. Same with Twitter, Facebook, etc. And the content on social media is not content that you’ll be looking for or that you’ll be able to find again. Except if you remember the name of the user, check their profile until you find said piece of content. But in general, it won’t be content that will be used in the future. As opposed to blogging content which is evergreen and is permanent. As long as you don’t delete a blog post, it will be there, on your blog, indexable by search engines and foundable. Your blog content will always be there for people to find.
5. Blogs are good for SEO
SEO is something big these days. Whatever your industry, go SEO is the secret to make your website searchable, make it rank higher in search request, get it seen and get new business. The better your SEO, the better your chances that people find you. How to improve your SEO? Of course, there are a lot of things you can do yourself. However, some others things can only be done by working with other websites or blogs. Like backlinks, increasing your domain authority, reaching out to new audiences, etc. Websites need backlinks because search engines will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. And how do you get backlinks? By working with bloggers!
6. Blogging is evolving
And finally. The main reason why people might think blogging is dead. And why it is not. These days, blogging has another name so that’s why we might think that it is not as big as before. Nowadays, blogging is content marketing. That’s it, that’s the new name. And a much shinier one at that. And bloggers? They are content creators. Blogging has evolved in a way that actually makes it much bigger now. It is not just writing blog posts, taking a few pictures here and there, tweeting once or twice a day. It goes far beyond that and represent much more work than it used to: copywriting, photography, editing, SEO, web design, web management, coding and HTML, sometimes filming videos, social media management, brand ambassadorships and collaborations, etc.
Blogging is still there, strong and all but it is now called content marketing.
What do you think? Would you say blogging is dead? Are you a blogger? What’s your take on the topic? How did blogging evolve since you started?
Thanks a lot for stopping by. I hope you liked this post.
See you soon,