Facebook is a social media that is key to a lot of social media marketing strategies. Indeed, brands use it a lot, to promote product and increase revenue. Yet, bloggers tend to overlook it. They should not. Because Facebook can really help you drive more traffic to your blog. As opposed to what so many may have said, Facebook is not dead and you can still use it to get more traffic to your blog.
Using Facebook to drive more traffic to your blog also has SEO benefits, which I talked about in my 5 reasons why you need a Facebook page post. I do believe that is is harder than before to make it on Facebook but I guarantee it is not impossible. As opposed to Instagram, it does not have that many unwritten rules (if it has any). If you can grow a community and share on Facebook content that your audience will be interested in, then you will see great results.
How to use Facebook to drive more traffic to your blog
1. Have a Facebook Page
Duh! The first thing to do when you want to incorporate Facebook in your social media strategy is to create your very own Facebook page. It is not a lengthy nor complicated process and you should be sorted rather quickly. What you need is of course all your information, a short description so that people know what you do and a URL to your blog.
It does sound fairly obvious but I cannot tell you how many pages lack those basic information. Now that you’re Facebook page is ready to go, you can link it to your other social media channels: Instagram, Twitter, Pinterest, Youtube. You can also integrate it with Mailchimp so that people can sign up to your newsletter straight for your Facebook page! That’s one way to grow your subscribers list! You can also decide how many times a week you want to post other. To avoid being spammy, I post each time a new blog post or video comes out. Sometimes more.
2. Invite people to like your page
Now that your Facebook page is good to go, you need people to follow you so that they can see your post. The easiest way to start building a following is to invite your friends to like it. You can also share the URL of your page on your other social media channels. Do not underestimate what a Facebook page can do for your blog. It brings readers and traffic. Because despite what you may have heard, a lot of people still spend a lot of time on Facebook, scrolling and scrolling.
If your friends like your page, they may seem your post and click. It is free and does not hurt. When they engage with your content, drop a like or a comment, the publication will appear in their own feed as content they engaged with, thus showing it to their own friends… Who may end up engaging as well or even follow your page. Snowball effect you do not want to overlook.
3. Join blogger groups
Be careful about this one. Blogger groups pretty much always require reciprocity and a complete respect of their rule. If you are gonna drop a link and ask for comments on your blog post, do make sure you will reciprocate. Make sure you also have enough time to dedicate to those Facebook groups, because they are indeed time-consuming. If you’ve been reading my blog for some time, you know how I always emphasize the fact that engagement goes both way.
Facebook is such a big social media that there will be a lot of variety of groups. Basically, each group will have their own niche: fashion, beauty, lifestyle, blogging tips, etc. Some Facebook groups will specifically focus on helping bloggers increase their engagement and bring traffic to their blog. Then, you will find blogs dedicated to each social media. While we are on the topic, I would not recommend taking part into Instagram thread too often as they are not spotted by Instagram as either engagement pod, spammy or flagged like a third party app or unusual behavior (sometimes).
The only big downside of blogging groups is that you may not get consistent traffic to your blog when you stop taking part in thread. They are based on reciprocation only, thus you are forced tot reciprocate even though you might not be interested in the content. Be mindful of that before joining a group or pick a blogger help group specifically targeting your niche.
4. Share your posts in groups
Expanding on my point above. Sharing your content in groups is a great way to use Facebook to get more traffic. However, if some groups will let you share as much content as you want with no strings attached, some other will have very strict sharing rules. Some groups have those rules to make sure everybody plays fair and square. They have detailed daily and weekly scheduled on what you and cannot post each day. Thus, be careful.
I recommend sharing your content on Facebook in groups that are in your niche, especially if they are groups with no rules. There is not point in sharing a fashion post in a baking group. At best, your post will be deleted, at worst, you’ll be kicked out of the group. Do not spam either. It may annoy people. When you share on Facebook, people who are part of the group will see your content popping up on their feed. If they engage, it will show on their newsfeed for their friends to see. Again, snow ball effects. You may not see results straight away but it is still great for raising awareness.
5. Engage in threads
As briefly mentioned above, some Facebook groups are solely dedicated to helping bloggers bring more traffic to their blog. They will have dedicated threads for sharing, commenting, back linking, etc. Those threads usually are daily threads with a 24h or 48h completion rules. If you do not finish them on time, you may be flagged and after a few times, removed permanently from the group.
In the past, I have found the comment thread the most useful. There often is a limit on how many links you can comment on, up to 25. Once you’ve dropped your like, follow the rules of the thread. You better start reciprocating now so that you don’t have a lot to do before the deadline. It might sound long and exhausting but these threads are amazing sources of traffic. You usually find the same persons doing them so you’ll have returning visitors, which is good for your blog statistics. You can also hope that they like your content so much, they will subscribe to your email list.
Those groups are great because they give more opportunity to share on Facebook as a whole. And to drive traffic to your blog. You will get more page views, more comments, more sessions. However, keep in mind that the moment you stop, if those people where not actually super interested in your content (which they will likely not be), you will not see the consistent traffic you were aiming for.
6. Use Facebook ads to push your posts
Another way to use Facebook to drive traffic to your blog are ads. They are absolutely optional and nothing you should feel compelled to do. I have heard a few bloggers talking about Facebook ads and read articles too. I don’t know if it is worth it as a blogger. It might definitely be worth it as a brand but as a blogger, I have no idea. You might want to try if you know exactly what you want from it and already know how Facebook ads works.
That’s my top tips to use Facebook to drive traffic to your blog! I hope they will be useful and will help you drive more traffic to your blog! Any tips you would like to share with us? Tell me everything!
Thank you for reading. I hope you liked this post!
See you soon,