I started blogging back in 2015. As my blog and social media grew, I saw brands contacting me for collaborations. After a time, channelling the entrepreneur in me, I started to do brand outreach. With more or less success. I did a lot of mistakes along the way, that sometimes cost me said brand collaborations. I have improved with time, increasing my chances of success. As a full-time marketing manager, I have also be the one receiving outreach emails. And I have seen a lot of mistakes that had me saying ‘no’ to the influencers.
I want you to be successful and make the most of blogging. Thus, using both my experience as a blogger and as an influencer marketer, I’ll make a list of the most common mistakes I have seen, how to avoid them and to make sure you land dream partnerships with brands.
1. Generic outreach emails
Brands are not stupid. They can say when they receive a generic email. When there is no mention of their brand in the email. When the email is not specific to their industry. Or when the email just does not make sense. There are many clues that show a generic email. If a brand receives two emails, one that is tailored and one generic, you can bet they’ll get back to the former. It is not about feeling special, it is about showing application and professionalism.
2. Multiple addresses in CC
This is a very stupid mistake but that I have seen many times. I did not even go into reading the email. Seeing that the blogger had emailed dozens of brands at the same time with the same email was enough to put me off. As previously said, a generic email is never a good idea but if you’re going to send it to multiple recipients, bcc them so that it is not as apparent that they are one amongst many. Peak awkwardness happens when one of the brands in the email answers the influencer highlighting their mistake to them. This usually costs the influencer the collaboration with all the brands involved.
3. Email in subject title
As a marketing manager, as I received emails where the entire body of text was in the subject line. No need to say I did not even go to the end of the text and just sent a negative answer. A mistake such as this one screams of copying and pasting a generic email in the wrong location. It shows rush, lack of consideration and professionalism. Again, if you are going to use a generic email, make sure the body of text is in the right place.
4. Missing social and blog links
I feel like this one is a very obvious one. How can I assess whether or not I want to work with you if you do not show me your blog and social media? They are your work. I don’t ask for a media kit, but I do want a link to your blog and Instagram to check them out. I have received emails missing social links or just giving away Instagram ID. With all the emails I receive in a day, I will prioritize and consider those that make it easier for me. You are coming to me for a collaboration, it is your job to give me all the information I need to assess your proposal. If I need to put extra effort in checking you out, it’s a ‘no’ from me.
5. No business proposal
You love the brand, you want to work with us. Great, I am happy. You give me your Instagram handle and told me you want to collaborate. Three sentences in this email. I am sorry but that is not enough. Reaching out for a collaboration is like applying for a job. You need to tell me why you in particular would be good for the brand, what you can bring the brand, what you’d do with the products. The only thing I see from an email throwing an Instagram handle at me is laziness, lack of professionalism and entitlement. In a sea of influencer emails, brands won’t spend time on those putting in little effort.
6. Bad grammar and spelling
I will say this one is obvious as well – to me at least – but I still see emails with terrible English. When the sender is a non-English speaker, I disregard the broken English but when English natives send me a rag, they get a negative answer. Again, applying for a collaboration is like applying for a job. Make sure you proofread before sending. Especially if you use a template email that you change for each brand. How bad does it look when you address your email to brand A but mention brand B in the body of text?
Those six are the most common mistakes I see every day at work. Just to be transparent, I can confirm that I am guilty of some of these upon starting blogging and reaching out for brand collaborations. I don’t do these errors anymore because I know how annoyed I get when I receive emails doing any of the above. And also because I have improved generally. Other mistakes include refusing to give blog statistics when asked for or shaming a brand online because they did not accept you. And probably many more.
How long have you been blogging? Have you committed any of these blogger mistakes? Did they cost you brand collaborations? Any other mistakes you’ve seen? Or advise you’d give to land brand collaborations?
Thanks a lot for stopping by. Hope you liked this post.
See you soon,
*The dress was gifted to me but all opinions remain my own