If you are a fashion blogger, you know that wearing the latest trends is somehow critical to get further in your blogging career. Or at least many people think so. After all, why would brands regram a photo of you wearing pieces from last year’s Spring/Summer collection that aren’t available on their website anymore? People would not be able to buy that outfit so brands have no interest in promoting it.
Turns out, brands do have a look at which bloggers may have bought from them in the past, notice them, evaluate their content and decide to work with them as a result. How to attract a brand’s attention? Buy from the brand, take photos of the outfit and then tag the brand on Instagram.
Easy, but costly.
As a fashion blogger, there is always that pressure to wear the latest pieces from the latest collection. If you don’t, you are irrelevant and outdated. Sort of. If you work full time and have a good salary, you can buy clothes more often. If you don’t, well… It is a bit more difficult.
Fast fashion has been in the spotlight lately. With factories collapsing and killing thousands of workers and our carbon imprint increasing for each piece of clothing we buy, fast fashion is under scrutiny. And for good reasons.
However, before you start saying anything about bloggers buying into ‘Mass Consumerism’ and contributing to the rise of ‘fast fashion’, think again. Bloggers are part of the ‘fast fashion’ system, true, but they are also being taken advantage of by the big players in said system. Bloggers are being exploited by brands who pressure them to always promote the latest pieces, in order to exist and stay relevant in the eyes of brands and agencies. After all, it has always been so easy to use influencers and bloggers as scapegoats for all the problem this planet has.
You know, they are the demise of marketing as we know it, they are the reason why people are obsessed with social media, why people have such high expectations about life, why social media is so depressing. Being a millennial and blamed for everything wrong is somehow tiring.
Tomorrow bloggers will be blamed for the big bang, those insufferable freeloaders. And before you say anything, yes, I am being sarcastic…
As a fashion blogger myself, I fully acknowledge and understand that I am part of the system. I very rarely use old pieces of clothing in my photoshoots. I always make sure they are from the latest trends and collections. Because again, why would I show you something you would not be able to buy since it is no longer available online anyway? I am lucky enough to be sent items by brands but I also have to admit that I spend a lot of money on buying outfits still from retailers such as Asos.
When a brand works with me, I choose pieces that will not only help me create some great outfits but is also something that is sassy and quirky that will attract high engagement on social media and on my blog. It will look great on me and in the photo, but will not be wearable in real life. Thus, the gifted pieces will stay in my wardrobe unused, being donated to charity or even end up in the bin.
Not so sustainable indeed. And a bit of a waste!
I know I have not taken any resolutions for 2019. But I am now taking the decision to try adopting more sustainable fashion blogging and shopping habits.
Instead of picking spectacular pieces that will only be worn once when working with brands, I will make sure I pick items that I know I will wear multiple times on multiple occasions and use in as many photoshoots as I can. This same logic will also apply to accessories which I will choose to be paired with items I already own to make different and interesting outfits. I am very grateful to work with brands, I just need to be a bit smarter when it comes to picking pieces to be gifted.
Instead of buying new pieces and spending a lot of money on fashion pieces that are very often not the best quality, I have also decided to buy pieces that will last a long time, even if I need to pay a slightly higher price, because this is more sustainable. I will also try to use pieces I already own for outfit photos as much as I can and look out for similar looking pieces to recommend to you, my audience.
Little by little, one step at a time.
First, it is money saved.
Second, it is waste reduced.
Third, it is leveraging past purchases and making a good return on investment.
Fourth, it is space saved in my closet.
Fifth, it is my small contribution to a more sustainable way of life.
In fact, have already started becoming more sustainable with my shopping purchases. All the pieces featured in this post’s outfit have been bought more than two years ago and I wear them super often. Pieces in my ‘What I Look For When I Work With Bloggers post’ have been bought and/or gifted a year or so ago and have been worn multiple times.
You know the jacket, you’ve seen it a lot on my Instagram.
So maybe the key to be more sustainable is to have a selected number of key pieces that I can always wear and accessorize in different ways to create many different outfits. So from now on, as much as I can, I will be re-using pieces I already own on the blog and Instagram. That pink faux fur here and that blue jacket there, was bought such a long time ago too!
Again, one step at a time.
Maybe sustainable fashion mostly comes down to creating a capsule wardrobe with a few key pieces and accessories that can create different outfits? Maybe I need to work on that too! Because, as it turns out, I very often wear the same pieces all over again!
Shop the outfit
What do you think? Are you taking steps to change your shopping habits? And have more sustainable fashion habits? How often do you shop? Do you feel the pressure to always have the latest pieces?
Thanks for stopping by. I hope you liked this post.
See you soon,