There is a say in life. That you don’t get anything if you don’t work for it. It is very rare that things are just handed over to you. Most of the time, you need to take the initiative, do what needs to be done and work really hard. And becoming an influencer makes absolutely no exception. Remember a few months ago, in my latest life update, when I talked about going full-time influencer as I was moving to New York? Well I can tell I am nowhere near that and procrastination is the main reason why!
Procrastination killed my influencer career before it even started.
The only person I can blame is me. Because I procrastinated so much for so long that this was the only possible outcome.
When I started blogging, I mostly focused on beauty and makeup. Which is ironic considering I barely ever wear makeup and my skincare routine is really basic. Micellar water, deodorant and a bit of perfume, and I am good to go. Thus, most PR lists I was on were beauty related. As my content shifted towards fashion and baking, the PR lists I was on changed too.
But the thing is…
Whether it was beauty PR, lifestyle PR, food PR, etc, I was getting less and less emails. Why that you may ask? Well, again, procrastination.
“I’ll answer to that email later.”
“I’ll look at the website tonight.”
“I’ll do the PR unboxing this weekend.”
“It’s too dark for a PR haul right now. I’ll do that tomorrow.”
I was always pushing back replying to email, sending my selections, unboxing PR parcels on my stories, actually doing any stories… to the point where I actually forgot about those emails or PR parcels… and you can guess, never replied nor put up anything on my Instagram stories.
Bloggers are often complaining on Twitter that brand ghost them, ignore their emails or never reply, sometimes even after an actual discussion took place. And it is true that it happens. But, having been in the position of the one sending the PR emails, and the one receiving it, I can also tell, that a lot of bloggers never ever got back to me, or ignored me after a few emails. Whether it is a “yes” or a “no”, a reply is always appreciated.
And thus, because I was always pushing back, I eventually never did what I had to do. And after a while, as PR were not getting any answers from me nor any unboxing stories, they just stopped emailing. It is as simple as that. And so that relationship I might have started to build with that agency just went down the drain.
Way to kill your very own career before it even started, am I right?!
Procrastination is vicious. Because if you don’t do it now, chances are you will never do it at all. Because you’ll forget about it. If you are a PR, why keep on your list someone who does not reply to you, does not acknowledge you nor shows off the products you sent them?
Do the math. Easy guess.
There always was an excuse. It’s too dark. I am tired. Not tonight. It’s not urgent. My phone’s battery is dead. The lighting isn’t good. And so on.
Remember when back in January, I said that I wanted to start Youtube and IGTV? Have I started Youtube and IGTV yet? Absolutely not! Now that I have moved to NYC and don’t have a work permit yet, I literally have all the time in the world to film content. So why haven’t I done anything?
Again, procrastination and excuses.
“I’ll do that tomorrow.”
“Not sure about the lighting in the room.”
“Will people be interested anyway?“
“What styling videos can I shoot?“
“What if I look ridiculous?“
“I don’t even know how to do it.“
And so on.
Videos are such a massive hit at the moment. For some reasons, Instagram favors some users and most of time, those users do produce videos. Whether on their feed or IGTV. So really, it would be smart on my end to actually actively start filming videos. Because as much as I am procrastinating, I am also realizing that an office job might not be right for me, and that being a full-time content creator might be something I really enjoy. If I eventually decide to go for it, start creating content and videos. Or more original content for my new Instagram.
So I guess I need to kick myself in the butt. Because nothing will happen if I carry on like this. I won’t get any Youtube subscribers if I don’t have anything to show them on my channel. I won’t grow faster on Instagram if I stick to what I know and never leave my comfort zone.
Remember, procrastination is a trap and a vicious circle. Once you let it take over, it is really hard to get out of it. Because what you have pushed back once, will be pushed back indefinitely. And never done. Because if you don’t do it now, you will accumulate things to do, which will discourage you when it is no longer avoidable. And because procrastination might be the only thing that stands between you and your goals and/or desired career.
Doing admin things and replying to emails is time consuming and not fun, that is sure. They are the not so fun side of an influencer’s job. But like any jobs other there, there will be things you like and things you don’t. However, they are smalls tasks that need to be done to make achieving your goals possible.
If you really want something, you need to kiss procrastination goodbye and do what needs to be done.
What do you think? Can you relate? Has procrastination ever been so bad that it stopped you from actually achieving anything? Or had you miss opportunities?
Thanks a lot for stopping by. I hope you liked this post.
See you soon,