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  • A Makeup Look With Avril Cosmétiques

    Big makeup brands are being criticized for testing on animals. The cruelty-free movement is going stronger. However, how hard it is to find cruelty-free products that are also cheap and high quality? It no longer is with Avril Cosmétiques: cruelty-free, vegan, organic and oh-so cheap!

    Avril Cosmétiques is a French beauty brand created in 2012. There objective is to make organic makeup affordable to all women. As a matter of fact, they four core values are: quality, ecology, price and service. Indeed, each product must be easy to use and subject to strict controls by an independent organisation. 95% of the ingredients are organic and they don’t test on animals. Organic, vegan and cruelty free. They also don’t do advertising, which is the main reason why their products are so cheap.

    The brand was kind enough to send me some products to review: a lipstick, a mascara, a black pencil, an eyeliner and a BB cream. Total, it would have amounted to €31 or £27. I am no expert in makeup and beauty brand but I think I can tell that £27 for five makeup products that are also organic, cruelty-free and vegan is a pretty good bargain. I created a makeup look with the product they sent. You can see a before/after below. Don’t pay attention to the difference in light. I took the first picture with my iPhone and the second with my camera.

    I can say that the products are all super easy to apply, and as much to remove. The pigments of the pencil stick really well on the eyelid and they are really strong. Adding the eyeliner on top was so easy. I always struggle with eyeliners. You know, the symmetry and application issues: too big, too thick, is it the same on both sides, etc. However, in that case, it went off without a hitch: quick and easy; because of the perfect thickness and flexibility of the brush. The mascara separates eyelashes really well, so another win I guess.

    Now, let’s move onto the BB cream. I don’t usually put anything on my face. I don’t have time in the morning and I would have no idea where to start anyway. Foundation and concealers are almost unknown territories to me. The advantage of a BB cream is that you apply it just like any other face cream with an added value: it also acts a bit like a foundation. In the present case, the BB cream hid most of my skin flaws while giving the feeling that I was not wearing anything.

    Let’s finish with the lipstick. I always go for bright colors when it comes to lipsticks. My skin is a bit tanned and I have dark eyes so I always thought it would create a nice contrast. When I wear lipstick, red, orange and fuchsia are my go-to colors. However, this time, I chose to try something else: plum purple. I love how bright it looks on me and how smooth the texture was. Easy to apply, easy to remove, another winner.

    Just so you know, I usually suck at putting makeup on. The only thing I can do – and that I also fail most of the time – is to draw that line with eyeliner on my eyelid. So now you understand why I am so pleased with Avril Cosmétiques.

    Did you know about the brand? Have you tried any of their product? Will you know? Have you already struggled with finding cruelty-free, affordable and high-quality beauty products? What do you think of Avril Cosmétiques?

    Thank you for reading. I hope you liked this post!

    See you soon,



    1. Ruth Ridley
      February 25, 2018 / 12:16 am

      I have never heard of this brand! Your makeup looks amazing.

    2. February 25, 2018 / 5:06 pm

      this is a new brand to me but it sounds amazing and one I will be keeping my eyes out for

    3. February 25, 2018 / 6:25 pm

      I love that these products are easy to apply and to remove. I don’t like to wear a lot of makeup but, when I do, I like to make sure my skin is really clean and clear of it afterwards.

    4. February 25, 2018 / 9:30 pm

      I’ve never heard of this brand. I like that it is organic, not tested on animals, and that it is easy to apply and remove. I don’t usually wear a lot of makeup, if I wear any at all, and I like something that is easy to use. These products look amazing on you.

    5. February 26, 2018 / 6:18 pm

      I love Brands with a purpose, that think about their impact on the world around them. Avril seems like they offer some really great options and looks like a quality product.

    6. Blair villanueva
      February 27, 2018 / 8:55 am

      Thanks gor sharing another makeup product review and am glad this is cruelty free. Most of brands are not because they are cutting costs. The quality looks so good too!

    7. February 28, 2018 / 11:03 pm

      I used bb cream a few yrs ago & don’t remember my experience w/it. I just know it’s a great pick me up for when you don’t feel like putting on foundation.

    8. LeighAnne
      March 2, 2018 / 3:25 am

      I think it’s so important for companies to get back.

    9. Princess Quinn
      July 11, 2018 / 6:26 am

      I would like to try their cosmetics too. The mascara looks really helpful, by just looking at its wand. And, above all, it is affordable.

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