Blogging can be many things: a hobby, a side hustle, a full-time job. While some may say that you should not start blogging for the money, I say, hell yes, you should! That’s a very good reason to do it! And if you are a fashionista and ever wondered how to make money fashion blogging and need answers, you are in the right place.
We all have our reasons when it comes to jobs and career. Some will choose their job because of how much money they can make. Others will prioritize passion over salary. Fair enough. But what if you can get both at once? What if blogging is your passion and you want to make it your full-time job? Because as much as you would love to live off fresh love and rose water, you still need money to sustain yourself, your blog and passion and to pay the bills!
Although I will write a blog post on why you can absolutely get into blogging for the money (or all the other advantages it may provide) while also reminding people that it is not easy, I also want to quickly break the taboo of money in blogging. We all need it, we all work for it, even better if we make it through our passion. As a fashion blogger, this is mostly in this niche that my expertise lies!
So here are my top 5 tips to make money fashion blogging.
1. Blog And Instagram About Fashion
Sounds obvious, right?! Well, if you have read my post on what I look for when working with influencers, you will know what I mean. Indeed, I have seen bloggers applying for fashion campaigns, not getting selected and then complaining about it. Friends, if fashion is not your niche or not a topic of your blog, you are just… off topic and not the right content creator for a fashion brand. Just that simple.
So yes indeed, if you wish to make money fashion blogging, you need to create fashion content. Your blog and social media don’t have to focus specifically on fashion but it still need to have a significant fashion component. Otherwise, how can a brand know whether your audience is interested in fashion and likely to convert?
2. Use 21Buttons Consistently
I am quite new to the 21buttons app but I must say, it works very well. If I was to describe the app in few words I’d say it is Instagram shopping in its very own app. You create your account, upload your outfits, tag products on the photos, write a caption and hit publish. Your followers will see each new outfit and will have the opportunity to see the tagged products to shop them. For each click and purchase, you get a commission to goes up to 6%.
I have been on 21Buttons for 4 months now and grew to 1550 followers by just posting my outfits (faster than I grow on Instagram I must say). It may seem a tiny amount but so far I made $36 (which basically will pay for my domain and blogging fees for a year). The app is very easy to use. What I love most about it that wherever your clothes come from, you can still tag them into the app. If a brand isn’t already in 21Buttons, you can add it and go to their website or google it through the app. Although it is better if you upload new outfits consistently, you won’t be punished if you don’t (like you’d be on Instagram).
3. Use RewardStyle and Link Ninja
Link Ninja is very useful when it comes to blogging as you can create an affiliate link from a product page to use on your blog. From that page, you can either use said affiliate link and/or add the product to your “favorite” or “shop the post” tab on rewardStyle.
On the rewardStyle website, you can add products to your favorites, which you will find under the “products” menu. Those favorites will be automatically added to the “shop the post” tab, under the “apps” menu. From there, you will be able to select the pieces of your outfit and generate a code to use on your blog. This code will create a small outfit gallery showcasing everything you are wearing (see at the end of this post for an example).
I think rewardStyle is great when it comes to showcasing outfits on your blog as it gives a visual representation of the products. It also shows the price for each outfit on your dashboard and tells how you much commission you can make, highlighting products with a high commission. The downside of rewardStyle is that brands have to be a partner, which mean that you may not be able to find all the products you need.
4. Use LikeToKnowIt
LikeToKnowIt is the phone app for rewardStyle where your followers can see your outfits. RewardStyle is your dashboard, LikeToKnowIt your window front if you wish. The principle is the same as for 21Buttons. You upload your photo, tag your outfit, write a caption and hit publish.
However, since you are using the pieces already saved in your favorites via rewardStyle, it may happens that you can’t tag all the pieces you are wearing. For example, not all brands are partners. And some are in some countries but not in others. I find LikeToKnowIt harder to use than 21Buttons and much more time and energy consuming. Basically, you need to treat it entirely like its own social media and update your profile very often. But again, commissions usually are higher. It is a good option to make a passive income.
5. Work With Fashion Brands
Even though influencer marketing is still in its infancy, it is changing quite fast and becoming an integral part to any marketing strategy. While many brands do not have budget for paid collaborations, more and more of them do, and pay influencers to promote their products.
Some influencers will work “for free” and “on a gifting basis only”. Thus, they will have no obligation to talk about the product on their socials. Nor will the brand have any control on the content quality. However, if the brand pays influencers, they will approve (or not) the content before posting, and will also get to dictate terms and requirements as well as guarantee that the product will appear on the influencer’s feed.
Thus, as less and less influencers accept to work “for free” and more and more brands understand how influencer marketing works, more and more brands do pay influencers. Obviously, the bigger you are, the more likely you are to be chosen as a partner, and the higher your fee will be.
You might not get paid by fashion brands straight away, but you can still work with them on a gifting basis or as an affiliate. First you will get clothes, which will save you some clothes money (hopefully). Second, by using 21Buttons, rewardStyle and/or LikeToKnowIt, you’ll make a bit of money anyway!
Shop my outfit
Are you a fashion blogger? And are you already making money fashion blogging? What other tips and advice do you have to make money fashion blogging?
Thanks for stopping by. Hope you liked this post.
See you soon,