How long have I been blogging? Since 2016 so almost three years now, as 2019 is looming on the horizon. Three years are a lot and full of lessons. Lessons that allowed me to grow as a blogger, improve my content, juggle multiple projects at once but also to establish a few blogging rules for myself. Some, I established a long time ago. Some others are more recent. Anyway, here they come…
Five Blogging Rules I Have Established For Myself
1. No Instagram posting at the weekend
For long, I was convinced that if I did not post every single day, my Instagram growth and engagement would really suffer. Turns out, not so much. I consider blogging and everything that goes with it, work. Blog posts, social media, photo editing, etc. If I can avoid it, I won’t do it at the weekend. The same applies to Instagram. I am also trying to spend time away from social media but I know that if I post, I will be closely monitoring likes and engagement, thus, spending ages on Instagram. As a consequence, I have decided to stop posting on Instagram at the weekend. Except for very rare and particular occasions such as a deadline for a campaign. But otherwise, no Instagramming at the weekend!
2. No blog posting for the sake of posting
I established early on a posting schedule for my blog – two posts a week. For a long time, I was convinced I’d jeopardize my blog stats or look inconsistent if I did not stick to that schedule. I could not imagine a week without those two articles, even less having a week gap between two posts. So I forced myself to post. Event though I did not have anything to write about. Even though what I produced was not my usual quality standards. Which in the end, sort of damaged my brand. No one wants to read something that was rushed or that is poor quality. Hence why, I have decided that if inspiration is not there, I’ll wait for it to come back before posting again.
3. No posting content I don’t like
This rule applies to both collaborations and my Instagram content. Before my shift to fashion and baking blogging, I was doing a lot of beauty content and sponsored posts for back link campaigns. How can I be credible if I know nothing about makeup nor have I skills in the matter? I am also not so comfortable writing about something I have not tried and trialled before. As per my photos, if I am not 100% satisfied, I won’t post it, even though it means that my next photo will come up later. I want to really like my grid and content. As a general rule now, if I don’t feel like writing about something, if I have hesitations about a collaboration, I won’t accept the collaboration. If I am not sure about a photo, I will not post it on my grid.
4. No comparing myself to other bloggers
This topic comes up very often in blogging. I have talked about very briefly in a previous post and I am mentioning it again. Not comparing yourself to others is very hard. Whether it is for inspiration or as frame of reference, we always look up to others. Which often ends up in comparing. As many said, your chapter 1 cannot be compared to someone’s chapter 10. Good things come to those who wait and work for. We all grow at a different pace but it does not mean we are not doing well. Also, I believe that when you compare too much, you end up obsessing over what others do and eventually, you do not go anywhere.
5. No saying yes all the time
Another topic I have touched in a previous post. When I started blogging and started to get collaborations, I felt like I had to say yes to everything in order to carry on getting more work. As a matter of fact, I was so afraid I would not be considered for any other collaborations if I’d say no, that I was always saying yes. Even though I already had too much going on or was not able to post on time. Sometimes when I had no interested in or use of the products. Not good you might say. And you’d be right. As extensively explained in this post, saying no does not mean you wont get any more collaborations. Just that right now is not the right time, the right brand for you, the right fit, etc. But it might change, and when it does, you’ll be ready.
I believe establishing rules for yourself is a way to guarantee you’ll always enjoy what you are doing. Overloading yourself with work, forcing yourself to post, writing on things you don’t like will just have the opposite effect. Eventually, you might start disliking blogging. And you, what blogging rules did you establish for yourself?
What about you? What blogging rules do you establish for yourself? Do you have any? What is the most important to you in blogging?
Thanks a lot for stopping by. I hope you liked this post.
I have just started an Instagram for my baking! Wanna give it a cheeky follow?!
See you soon,
*Pieces featured in the post are gifts from brands.