Instagram is the most important social media network to brands and bloggers. Yet, everyone seems to have a sort of love-hate relationship with the app. We’ve all been through finding our style on Instagram, made a few mistakes and tried to make our following grow.
We have probably all be driven mad by people unfollowing us. Let’s focus on this one. Unfollowing someone on Instagram. There are many legitimate reasons why you should unfollow someone. You can’t relate to the person anymore. The quality of their content decreased dramatically. They have not posted in months. You follow too many accounts and can’t see any content you like. They post bathroom pictures. Etc. So yes, many good reasons.
And there are probably as many illegitimate reasons to unfollow someone, my favorites being…
They did not follow you back
Let start with the most obvious and the most annoying one. The follow/unfollow game is fairly spread in the Instagram world and is driving quite a few people crazy. So, how does it work? You follow someone not because you love what they are doing, but for the sole purpose of getting a follow back. Then, you will unfollow whether you got it or not. Self-serving and not genuine, isn’t it? First of all, you should follow others because you love their content. Second of all, following to unfollow will have you blocked by many people or get you a nasty reputation.
They have not posted in a long time.
And by a long time, I mean a few days. A couple of weeks maybe. That is what is defined as a long time nowadays. People want everything right now and sometimes forget that there are other things at stake. Me included. There are people behind each Instagram account who have a life, a job, a tone of things to do. Sometimes, Instagrammers and bloggers are too busy to post (or just don’t have enough content) and will be quiet for a few days. But that is not a good reason to unfollow. You have a life too and other things to do. Let people have some time off social media and be a bit more patient.
They are changing their Instagram aesthetics
I understand that you will follow someone because you love what they are doing at the moment, but unfollowing the minute they do something different is a bit disproportionate. Also, be a bit understanding. Remember in high school when you went through a lot of fashions styles before finding yours? Did your friends stop being your friends? No, they did not. Thus, why would not you give the chance to Instagrammers to test the water and find a style that suit them better? Let them some time to find their identity and new aesthetics before unfollowing. You never know, you might love the new theme even more! Of course, if their feed goes W*F, yes, unfollow!
They do not always engage with you
I think this one is a bit tricky and goes hand in hand with people not posting all the time. Instagram is a social media and is supposed to be social. You will engage with people and when you drop a comment, it’s normal to want an answer. You might not get it straight away. Especially if you post over night. People have a life beyond social media, remember? So leave them a bit of time to reply to all the comments they get. Sometimes they might forget to get back to you but it does not mean they won’t ever. Of course, if someone has repeatedly been ignoring all your comments, then you can unfollow.
They posted something you disagree with or don’t like
This one kind of relate to my third point but not so much as well. 800 million people use Instagram, which means as many opinions and tastes. So of course, you will come across people who have a different opinion. However, that is not enough to unfollow them. One caption does not define a person. One picture does not either. Also, it is good to be open to other’s point of view, it makes us more understanding. This point also relates to sponsored posts. Unfollowing because a blogger promotes a product you don’t like will only make them harder for them to make a living out of it and keep on creating more beautiful content that you love!
If I had been unfollowing people for one photo I disliked or one opinion I did not agree with, I would not be following anyone anymore. Also, I am not saying that you should not ever unfollow someone, I am just saying that you should not be hasty in doing it.
It is always disheartening when people unfollow you. BUT, you should not take it personally. A lot of unfollowing happens for stupid reasons and has nothing to do with you. If they unfollowed, they probably were not active and engaging with your content so good riddance.
Do not think these do not apply to me too. I have very probably unfollowed people for one of the reasons above in the past. Although there was a time when Instagram annoyed me a lot, I am quite happy with it now and forgetting about the numbers.
And again, second degree kind of post, your feed is your feed so feel free to unfollow people if you want.
But don’t be too hasty in doing so.
Do you find it frustrating when people unfollow you so fast? What are the worst reason to unfollow someone on Instagram? Do you agree with any of these?
Thanks a lot for stopping by and reading the post. I hope you liked it!
See you soon,