I started blogging back in 2016. Although, I had some experience in social media through internships, my overall blogging skills were really poor. A year and a half later, I have learnt many skills. Social media, branding, marketing, photography, editing, etc. all marketable blogging skills. Thus, I added those skills to my resume and they helped me to get a job. After reading Elizabeth’s great post on what being a blogger actually encompasses and all the skills you get when you blog, I decided to list my 5 top marketable blogging skills.
1. Copywriting & Content creation
Good writing along with good spelling and grammar is something you need in any industry. Whether you will be writing articles, product descriptions, marketing assets or just drafting emails, it is a skill you need. Obviously, we all have had some doubts regarding our writing style upon starting a blog. The good thing is everyone must start somewhere. Indeed, practice makes it better. It does not matter if you are writing about beauty, fashion, politics or books. You write and that’s all that matters. You will eventually develop your own writing style and voice and strengthen your creative writing skills. Developing a skill as part of a passion makes it less like work. As a result, you will also be able to write creatively about everything, which will expand your professional horizons.
2. Social Media
Social media comes hand in hand with blogging and creating content. Every blogger knows that half of their time is spent on managing their community and using social media. When you have a post out, you need to advertise it so that it reaches the biggest audience. You will use different platforms that you think fit your audience best: Facebook, Twitter, Instagram, Youtube, Pinterest, Bloglovin, StumbleUpon, etc. Every platform is unique. There are many things you must know when using them: functioning, frequency of post, kind of content, type of audience, engagement, reach and impressions stats, conversion rates, etc. These are skills that you will learn without even realizing and that are highly sought after by companies. Companies are looking for social media related skills. You have them, put them on your resume.
3. Branding & Marketing
Blogging has become big in the past years. How many blogs are out there? So many you can’t even count them. Thus, you need to find a way to make yours stand out. You will decide what type of blogger you want to be and what difference you make. You will go through finding your industry, your niche, your tone of voice, your target, etc. Your blog will be like having your own brand. You will decide on blog themes, police font, colors, layout, imagery, etc. Along with your branding strategy, you will have to work on marketing your blog: through social media, email marketing, brand collaborations, etc. The possibilities are endless and you will have thought creatively about developing your own brand. These skills will set you apart as they are highly sought after in the work place. Good branding is what sets appart brands and that is something companies need.
4. Photoshop & other editing tools
What is the most essential aspect of blogging? Good imagery of course, whether it is on your blog or social media. Good imagery catches the eyes. The quality of your pictures will determine whether people will stay on your blog or follow you on Instagram. We all know how rare having all the conditions for the perfect picture is. Which is why Photoshop has been invented. You will start with modifying your pictures: brighten it up, enhance some colors, add text or other elements, etc. You will play around the software and will learn more and more ways to use it: remove the background, remove an object from the background, make gifs and videos, etc. When you are going into a creative career, photoshop skills are essentials. Knowing other editing tools (iMovie, Final Cut Pro X, Canva, Ipiccy, etc) is also a great advantage that can help you stand out from the competition.
5. IT skills
Now that companies have fully integrated that the future is online, they all have a website. Sometimes they also have their own company blog. You don’t need to be an IT specialist and have the skills of a back-end developer. Yet, it is always a good thing to know how content management systems work. The biggest CMS are WordPress and Blogger, which most bloggers use. You will already know how to use the platform, add and format content, change the blog layout, add plugins. If you know some HTML or any other code, even better. Companies love tech-savy people.
Are these all marketable blogging skills you acquired already? Do you agree with this post? Have you put them all on your resume? Have prospective employers been impressed with these? Do you have any other skills you’d wish to add to this list?
Thanks for reading. Hope you liked this post.
See you soon,